Agency Network: 
December 2012


Cinemanila, the largest and longest running international film festival in the Philippines pays homage to immortal stories, one of which is the long forgotten tradition of Filipino serenading called 'Harana'. During the awards night, a film entitled 'Harana' directed by Florante Aguilar and Benito Bautista about the search for the lost art of serenade was screened.

Film advertisement created by TBWA, Philippines for Cinemanila, within the category: Recreation, Leisure.


O, light, in the cold night
You're like a star in the sky
O, light, in the quiet night
Your picture, Neneng
makes one hurt. Oh!
Awake and arise from slumber
From your sleep so deep
Open your window
and look out to me
So that you may understand
my true lament.
We remember the men who sang for the women they loved.
In memory of the lost art of Harana (the Serenade)
Stories live on. Cinemanila International Film Festival.

Advertising Agency: TBWA\SMP, Makati City, Philippines
Creative Directors: Melvin Mangada, Joey David Tiempo, Ali Silao
Art Directors: Ali Silao, CJ de Silva
Copywriters: Melvin Mangada, Joey David Tiempo
Director: Adrian Calumpang
Producers: Sunny Lucero, RJ Galang, Francis Bagnes
Production Designer: Adelina Leung
DOP: Boy Yñiguez
Sound Design Company: Soundesign
Post Prod: Greenroom
Prod House: Provill
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Highest Rated

certaintly's picture


Activity Score 3984
certaintly's picture


Activity Score 3984
chihirokiss's picture

heartwarming, so touching, the filipinos (even the oldies) will reminisce the good ol' days of being serenaded by numerous suitors in their houses, before technology has gradually shut it up. napakiyak na nga ako sa may bandang huli, eh? (i almost cried on the end part of the video). great job you guys at TBWA/SMP PHL did for Cinemanila. bravo!!!

Activity Score 74
Holy Angel University, Angeles City, Philippines
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