Agency Network: 
Published/Aired: 
March 2012

Also From This Campaign 3

Description

Film advertisement created by Latinworks, United States for Cine las Américas, within the category: Recreation, Leisure.

Advertising Agency: LatinWorks, Austin, USA
Chief Creative Officer: Sergio Alcocer
Creative Directors: Rodrigo Rothschild, Victor Rojas
Art Directors: Victor Rojas, Javier Viramontes
Copywriter: Rodrigo Rothschild
Account Manager: Christy Kranik
Agency Producer: Michael Mclaughlin
Production Company: D'Avant-Garde Media
Directors: Francisco Pugliese, Pascui Rivas
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Highest Rated

artyduran's picture

"Six million people around the world think that in Mexico ..." This statement is so wrong. Watching a video doesn't mean you believe it or "think" it's true.
I like the concept and the closing line, but it bothers me that the spot is based on that one "fact," and it's wrong.

artyduran
Activity Score 1582
Copywriter
Temple's picture

"If this is our reality, imagine our films" is an absolutely first class tagline, period. Virgin mary on the potato is also brilliant. Having said this, this one could have been directed better, it feels long and forced.

Temple
Activity Score 11341
Creative Director
artyduran's picture

"Six million people around the world think that in Mexico ..." This statement is so wrong. Watching a video doesn't mean you believe it or "think" it's true.
I like the concept and the closing line, but it bothers me that the spot is based on that one "fact," and it's wrong.

artyduran
Activity Score 1582
Copywriter
HTG's picture

The tag line "If this is our reality, imagine our films." IF I accept this "reality" then the films are as stupid as the "reality," but if I reject this "reality" I can therefore "imagine" that your films are crap and have nothing special about them.

HTG
Activity Score 239
Art Director at Lopez Negrete Communications
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