Put Bacon back on the map

Published/Aired: 
November 2021

Description

About 100 years ago Bacon, Texas lost its location on the map when the local post office closed. Now it’s up to Church’s Chicken and fans of bacon everywhere, to make Bacon, Texas official again. As part of the campaign activation, Church’s hit the road to spread the word of their mission, first stopping at the original location of Bacon, Texas and then onto San Antonio, where the iconic fast-food chain was founded, to hand out their new Texas Cut Bacon Chicken Sandwich and launch an official petition to put Bacon back on the map in the state of Texas.

“This isn’t about more battles in the chicken sandwich war, this is about bacon and Texas. And Bacon, Texas,” said Jared Kozel, Executive Creative Director at Wunderman Thompson Atlanta. “We wanted to stay true to the Church’s brand and focus on the roots of the flavors behind their new limited time offering. To us, this delicious chicken sandwich and it’s Texas Cut bacon puts bacon back on the map in Texas figuratively. With this creative activation, it’s our goal to try and do it literally as well.”

Film advertisement created by Wunderman Thompson Atlanta, United States for Church’s Chicken, within the category: Food.

Advertising Agency: Wunderman Thompson, Atlanta
ECD: Jared Kozel
ACD: Ransom Haywood
Sr Art Director: Fallon Parker
Sr Designer: Ryan Tompkins
Associate Strategy Director: Mis Lachowski
Sr Integrated Producer: Sherry McLenon
Production Manager: Stacey Amos Editor
Business Director: Shane Haney
Sr Project Manager: Keith Newberry
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