The communication for the new launch encapsulates the brand philosophy of ‘Fun ko seriously lo!’ (Taking fun seriously). The commercial shows a school principal entering an examination hall to make an important announcement. The kids sit up, alert, wondering what’s next. Then in a very serious tone of voice the principal introduces Chupa Chups Sour Belt and Sour Bites to the kids and demonstrates to them the different fun ways in which the products can be had. The unexpected announcement adds fun to the serious atmosphere of the ongoing examination.
Film advertisement created by Ogilvy, India for Chupa Chups, within the category: Confectionery, Snacks.
National Creative Director: Rajiv Rao
Executive Creative Director: Anurag Agnihotri
Sr. Creative Directors: Saurabh Dikshit, Shahrukh Irani
Creative Director: Saurabh Kulkarni
President / Branch Head: Kapil Arora
Sr. Vice president: Vishwajeet Rana
Management Supervisor: Saksham Kohli
Group Account Manager: Ankita Singh
Account Executive: Kovid Ummat
Production House: Tubelight Films
Director: Prashant Issar