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Published/Aired: 
September 2011

Description

Direction / Design / Animation: Quayola
Producer: Beccy McCray
Sound Design: Matthias Kispert
Photographer: James Medcraft
Animation: Kieran Finch, Cai Matthews
Programmers: Mauritius Seger, Evan Bohem
Technical Support: Patrick Hearn
Production Company: Nexus
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Highest Rated

jujocd's picture

that song is great, it perfectly mixes with the scenary, i will always remember that chipotle story

jujocd
Activity Score 759
morse's picture

It's pretty, but I think it's an utopia and it feels dishonest.

morse
Activity Score 18159
Art Director |

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

MK-tessa's picture

It is. The chipotle in san francisco was serving chicken that wasn't free range for months. And people still ate there. lol

MK-tessa
Activity Score 216
Art Director at student
jujocd's picture

that song is great, it perfectly mixes with the scenary, i will always remember that chipotle story

jujocd
Activity Score 759
Ron Burgundy's picture

sooo good

Ron Burgundy
Activity Score 1626
Art Director at Southern California
Norremark's picture

It feels honest until 1:10, then the message gets ruined. I really REALLY love the art direction though.

Norremark
Activity Score 77
Ron Burgundy's picture
Ron Burgundy
Activity Score 1626
Art Director at Southern California
abake's picture

I like it a lot.
I don't get the message that they are saying they do things that way, just that things should be done better, more naturally.

abake
Activity Score 1262
RMG Connect Colombia
PeterRimmer's picture

Nice art and direction but can they really support these claims?

PeterRimmer
Activity Score 17
khronos's picture

i dont understand why people have to be so cynical about the ad. The point of the ad is that people are going to remember this, in a good way....I LOVE IT !! and yea nice art direction too :)

khronos
Activity Score 994
Copywriter
Klinn's picture

All I could think after I saw this was that regardless of how it happens, the animals are going to be slaughtered. And then I felt horrible.

Klinn
Activity Score 37
GregJ's picture

Thanks for the link to the making of the animation. Here's their latest ad.

http://www.youtube.com/watch?v=AhG8gnEAKks&feature=player_embedded#!

GregJ
Activity Score 48
Graphic Designer
osakan's picture

minecraft anyone?

osakan
Activity Score 42
KimKong's picture

This commercial speaks very much to my emotional side and really humanizes the food industry with great artistic vision. The cover song reminds me of Johnny Cash's version of "Hurt." Yes, Chipotle - you've given me a few reasons to (belatedly) check you out.

KimKong
Activity Score 198
alausa's picture

Just won film grand prix.

alausa
Activity Score 1420
Creative Director at Noah's Ark
Nike Diesel's picture

and Branded Content & Ent.

Nike Diesel
Activity Score 13708
Art Director
Temple's picture

I can't really see how this stole the Grand Prix from 3 little pigs. It's almost a scandal.

Temple
Activity Score 11339
Creative Director
NomadDCLXVI's picture

Nice animation, nice music, but really no idea what made it to get Grand Prix. A little bit of luck and mystery most probably.

NomadDCLXVI
Activity Score 441
Creative Director |

dclxvi

Nike Diesel's picture

I totally agree with Temple. My favorite above all this year was the 3 little pigs.

Nike Diesel
Activity Score 13708
Art Director
gonniethegon's picture

Beautiful.

gonniethegon
Activity Score 102
Copywriter at Lowe Ginkgo |

http://www.linkedin.com/gonzalomlopez

the pencil's picture

great song choice and execution.

the pencil
Activity Score 235
Art Director
andylefty's picture

Pretty perfect.

andylefty
Activity Score 4531
Graphic Designer at Central Saint Martins College of Art and Design
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