As a go-to resource for parents in Atlanta, Children’s delivers an empathetic message for local families and the community at large -- reminding people that Children’s is here to help parents through both the clinical and emotional aspects of COVID-19. Whether you’re a new parent spending extra moments with little ones or a parent with older kids stealing extra moments while they’re back home from college, this is a time to celebrate family.
To bring the spot to life, the team partnered with renowned photographer Kate T. Parker, who photographs real families interacting in real moments, as well as local production partners StoreFront Music, Acoustech and Hero Post. Meanwhile, the media team also got creative by pursuing donated media opportunities, widening the reach of this important message.
Film advertisement created by Chemistry, United States for Children’s Healthcare of Atlanta, within the category: Public Interest, NGO.
Partner, Chief Creative Officer: Chris Breen
Director of Integrated Production: Kevin Wilson
Group Creative Director: Mike Groenwald
VP, Executive Creative Director: Will Benham
Art Director: Maggie Homer
Copywriter: Lauren Glynn
Studio Director: Jennifer Weil
Multimedia and Studio Director: Larry Odom
Creative Resource & Project Manager: Lauren Interrante
Partner, President: Tim Smith
EVP, Operations: Mark Simonton
Account Director: Katy Leuschner
Account Executive: Perri Nitzberg
Senior Publicist/ Account Executive: Taylor Rowden
Media Billing Specialist: Christine Robertson
EVP, Media: Jason Dille
Senior Media Planner/Buyer: Katherine Lancaster
Media Planner/Buyer: Philip Lewicki
EVP, Chief Strategy Officer: Talley Hultgren