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Published/Aired: 
April 2018
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Description

D&G created an innovative social/digital campaign called @KidsForPrivacy, a movement to help kids reclaim their right to privacy online. It's a hashtag takeover! Starting today through April 27, 100+ hashtags that overexpose kids on Instagram (phrases like #pottytraining and #nakedkids) will be replaced with pictures of kids holding “Privacy Please” signs. These 100+ hashtags serve as flags on social media leading predators to pictures of children.

Film advertisement created by David&Goliath, United States for Child Rescue Coalition, within the category: Public Interest, NGO.

Advertising Agency: David&Goliath, Los Angeles, USA
Founder / Chairman: David Angelo
President: Yumi Prentice
Chief Creative Officer: Bobby Pearce
Chief Strategic Officer: Wells Davis
Executive Creative Director: Gustavo Sarkis
Creative Directors: Fernando Reis, Marcelo Padoca
Associate Creative Directors: Kika Douglas, Samyr Aslan Souen
Copywriters: Julie Blakley, Kika Douglas, Marcelo Padoca
Art Directors: Kris Wong, Samyr Aslan Souen, Fernando Reis
Director of Broadcast Production: Paul Albanese
Agency Producer: Natalia Celis
Director of Digital Production: Peter Bassett
Senior Digital Producer: Justine Kleeman
Senior Developer: Benjamin Smith
UX Lead: John Randall, IV
Developer: Mariano Echegoyen
Digital Designer: Meagan Steinkamp
Executive Director of Business and Legal Affairs: Rodney Pizarro
Senior Business Affairs Manager: Natasha Royzina
Group Account Director: Michele Tebbe
Account Supervisor: Lauren Gluck
Senior Strategist: Chris Kwak
Senior Digital Strategist: Natalie Gomez
Strategy / Influence Marketer: Noelle Suarez
Project Managers: Amanda Bercovitch, Donna Alexander
Editorial House: Spinach / LA
Managing Director: Adam Bright
Executive Producer: Jonathan Carpio
Editors: Juan Pablo Digenio, Carlos Crooks
Producer: David Cooke
Music Company: Jamute
Composer: James Pinto
Mixer: Otavio Bertolo
Account Manager: Marcelo Romero
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