Also From This Campaign 6
Description
Film advertisement created by Erich & Kallman, United States for Chick-fil-A, within the category: Food.
Creative Director: Eric Kallman
Managing Director: Steve Erich
Head of Accounts: Kate Higgins
Executive Producer: Laura Ferguson, Eric Liney
Director of Photography: Jonathan Freeman
Production Designer: Patrick Lumb
Senior Producers: Gavin Carroll, Rochelle Brown, Emily Avoujageli, Ryan Faucett
Senior Color Artist: Tim Masick
Executive Creative Director: Nathan Robinson
Lead Flame Artist: Steve Zourntos
Flame Artist: Matt Tremaglio
Assistants: Yvonne Pon, Gillen Burch
Senior Engineer: Joaby Deal
Producer: Lauren Mask
Artists: Andrew Sherman, Max Schad
This is the one ad out of the four I do not like.
hmmm
M.Halaby
So who wrote this spot, the focus group or the client?
Trite and poorly executed. I won't bother to post about the other spots in the campaign because they all suffer from the same banality. I can't believe the client left TRG for this.
Always outnumbered. Never outgunned.
Good news - whoever pushed for this at Chik-Fil-A can say they did something new. Bad news - new direction trades unique messaging for a nonexistent product difference, and makes the message forced at best.
It's very confusing to watch these ads. What does Chic-Fil-A has to do with these famous people?
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