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Soul Sister

Campaign
Agency Network: 
Published/Aired: 
May 2019

Description

Inspired by the meal’s name, the brand deviates from its famous long-format film style. Bringing the Soul Sisters to life in six 45” spots, and one 20” spot. An integrated campaign approach which looks to include elements such as TV, social media, digital, outdoor and activations, aiming to resonate and delight. Each film depicts a scene where a sister needs some encouragement or celebration, and the Soul Sisters show up in support. They are backup singers in real life, there to back our sisters up. They embody women who reach out to help a fellow sister. Showcasing a more cohesive female bond where women support, shine a light on and show up for each other in various different situations.

Film advertisement created by Joe Public, South Africa for Chicken Licken, within the category: Food.

Advertising Agency: Joe Public United, South Africa
Group Chief Creative Officer: Pepe Marais
Chief Creative Officer: Xolisa Dyeshana
Executive Creative Director: Roanna Williams
Senior Art Director: Natalie Walker
Senior Copywriter: Jeanine Vermaak
Copywriter (Supermarket): Tshepo Tumahole
Group Account Director: Amber Mackeurtan
Head of TV and Radio: Di Cole
Lead Actresses: Gugu Dhlamini, Nancy Sekhokoane, Kanyi Nokwe
Choreographer: David Matamela
Production Company: Romance Films
Director: Greg Gray
Exec Produce: Helene Woodfine
Director of Photography: Paul Gilpin
Production Art Director: Keenan McAdam
Wardrobe Stylist: Bridget Baker, Sandra Smit
Editor & Company: Ricky Boyd / Deliverance
Visual Effects Company: Chocolate Tribe
Music Company/Composer/Sound: Howard Audio / Adam Howard
Post Production Online: Jean Du Plessis / Chocolate Tribe
Post Production Offline: Ricky Boyd / Deliverance
Colourist: Craig Simonetti
Head of Wigs and Hair: Daleen Badenhorst
Head of Make-up: Marilyn Du Preez
Client: Chantal Sombonos van Tonder
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