Legend of Big John

Agency Network: 
December 2018


The Big Johnä Top Deluxe meal from Chicken Licken® is a relatively well-known offering, yet no one knows where the name Big John comes from, or who, if anyone, the meal is named after. To quell the curiosity of Chicken Licken®’s biggest fans, brand and communications agency group Joe Public United, sparked the creative idea of bringing to life a tale of a person whose hunger inspired them to greatness: The Legend of Big John, the African man who discovered Europe before Europe discovered Africa.

Film advertisement created by Joe Public, South Africa for Chicken Licken, within the category: Food.

Advertising Agency: Joe Public United, South Africa
Group Chief Creative Officer: Pepe Marais
Chief Creative Officer: Xolisa Dyeshana
Executive Creative Officer: Roanna Williams
Creative Director: Martin Schlumpf
Art Director: Mphela Mamabolo
Copywriter: Galaletsang Kgoathe
Strategy: Leigh Taylor
Account Management: Amber Mackeurtan
Agency TV Producer: Yash Raidu
Digital Agency: Joe Public Connect
Senior Digital Designer: Michael Carvalho
Executive Creative Director: Dylan McLean
Technical Director: Ben Krawchuk
Senior Digital Developer: Neil Coetzee
Senior Digital Designer: Henno Reyneke
Copywriter: Jeanne Lloyd
Design Director: Aldo Pulella
Senior Project Manager: Ronel Landman
Business Unit Director: Emma Dougherty
Senior Digital Designer: Andre Lopion
Social Media Manager: Phike Mokuene
Head of Social Media: Kalliebree Keynerd
Production Company: They Shoot Films
Director: Grant De Sousa
DoP: Alard de Smit
Executive Producer: Darren Gordon
Lead Actor: Lusindiso Zondani
Stylist: Will Boyes
Post-production: Left, Chocolate Tribe, Tessa Ford Production
Production House Producer: Shannon Gloynne
Editor: Evyathar Katz
Colourist: Nick Apostoli
Online Operator: Simone Dokic
Music: Audio Militia
Audio: Lorens Persson
SFX: Choc Tribe Team
Visual Effects Supervisor / Producer: Rob van den Bragt
Lead Technical Director: Tiaan Franken
Compositors: Jannes Hendrikz, Johan Scheepers
3D Artists: Lionel Glenn Ewan, Casey Chelchinskey, Derik van der Berg, Michael Howard
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kleenex's picture

loved the effort.

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