What’s the Beat that moves your life? With that question we start our launch campaign for the All-New Chevrolet Beat. A first for the Ecuadorian automobile market, in a country where the traditional family is the segment to whom every brand wants to talk to, the Chevrolet Beat instead focuses on the “new families” making a recognition to them in order to position our car with the millennial target. The way families have changed is drastic, but something that surely will not change is that they are the center of our lives, the Chevrolet Beat comes to celebrate that they are the energy that moves you to achieve what you want.
Film advertisement created by McCann, Ecuador for Chevrolet, within the category: Automotive.
Creative Directors / Copywriters: Alexandra Vaca, Marco Tapia
Art Directors: Andrés Romero, Paulino Pachacama, Diego Romero
Graphic Designers: Eunice Bazurto, Juan Sebastián Narváez
Account Director: Alexandra Ortiz
Account Executive: Mario Lalama
Agency Producer: Carla Celín
Planner: Andrea Basantes
Production House: Darko Films
Director: Javier Cutrona
DOP: Guillermo Musé
Producer: Andrea Moyano
Art Director: Nora Salgado
Music: Draco And The Zodiac, Andrés Carrillo / Groove Music Factory