What Kind of Person

Agency Network: 
January 2017


Chevrolet, along with students from Detroit’s Cody Rouge community, A World in Motion and FIRST LEGO® League, unveiled its life-size LEGO® Batmobile today at the North American International Auto Show. Measuring 17 feet long and featuring exclusive stud shooters, the LEGO® Batmobile from Chevrolet was designed to strike fear in the heart of any villain. The vehicle was inspired by Batman’s Speedwagon featured in “The LEGO® Batman Movie,” which hits U.S. theaters on Feb. 10. In this exciting new animated LEGO® adventure, Batman, DC’s iconic superhero who famously prefers to work alone, must learn to cooperate and connect with others to save Gotham City from The Joker. “To work on the LEGO Batmobile with Warner Bros. is an absolute thrill for us at Chevy,” said Paul Edwards, U.S. vice president of Chevrolet Marketing. “Many of the themes in ‘The LEGO Batman Movie,’ like imagination, family and community, align perfectly with our Chevy brand values and add to the value of the partnership.” The LEGO® Batmobile from Chevrolet will also appear in the next variation of Chevrolet’s “Real People, Not Actors” campaign. In the new spot, real LEGO® Minifigure™ figurines discuss what kind of person would drive the all-new LEGO® Batmobile. Available in 12 deep colors ranging from Midnight Black to Smokey Black, the LEGO® Batmobile is the perfect vehicle for both lone vigilantes and average citizens looking for a dramatic ride. Need to stay connected while on the go? No problem. The vehicle features Chevrolet’s latest connectivity technologies, including hands-free calling, phone integration through Apple CarPlay and Android Auto and a built-in 4G LTE Wi-Fi®† connection.

Film advertisement created by McCann, United States for Chevrolet, within the category: Automotive.

Advertising Agency: Commonwealth//McCann, USA
Creative Chairman: Linus Karlsson
Chief Creative Officer: Gary Pascoe
Executive Creative Directors: Bob Guisgand, Duffy Patten
Creative Directors: John Fiebke, Tim Mattimore
Associate Creative Directors: Erik Bjorklund, Andrew Bouwkamp
Executive Producers: Kelly Balagna, Paul Renusch
Senior Producer: Adam VanDyke
Account Director: Rebecca Chow
Sr. Business Manager: Julie Peterhans
Animation: Reel FX Creative Studios
Head of Production: Jim Riche
Director: Augusto Schillaci
Producer: Samantha Daniel
CG Supervisor: Patton Tunstall
Animation Supervisor: Bill Haller
Editor: Amy Grieshaber
Music: A&A
Sound Designer: Aaron Glascock
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kleenex's picture


Activity Score 58777
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kleenex's picture


Activity Score 58777
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halaby87's picture


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LaMarquise's picture

I LOVED this.. Great job, it was smart and fun to watch.

Activity Score 2
weightlosstrips's picture

hilarious, I love it!

Activity Score 16
Other at Weight Loss Trips
nickprete's picture

I think this ad is getting at exactly what they were hoping for. A cute funny way to advertise their Lego Batmobile. What’s funny is the entire time you are watching the ad it looks like it’s going to be about a Chevy car, or maybe their service or awards they could have one. Kind of like the commercials they have done in the past. Watching this entire ad it is getting me to think about that and think about what they’re trying to get at. But when it actually turned out to be an ad about their Lego Batmobile inspired by the new Lego movie it actually made me laugh a little because the accuracy of the ad. If you re-watch the ad and have the perspective of it actually being a Lego Batmobile ad it is still such a cute and funny way to advertise for the product. It adds in the comedy from the Lego movie and the real-life situation of an actual car focus group. Then when they do the “this is real LEGO minifigures” it is jabbing at the accusations about their commercials with “real people, not actors” focus group when they show off the awards.

Activity Score 17
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