What do you think of when you think family car? Something akin to an appliance that will get the kids and their sports equipment from point A to point B? Roomy, sure; practical, yes. But stylish? Luxurious? Probably not. With a new spot showcasing the all-new 2018 Chevrolet Traverse, Commonwealth//McCann asks: Why give up style for practicality when you can have it all in the perfect package?
With “Reunion,” the team takes the “Real People, Not Actors” concept to a new, emotionally resonant level by surprising people not only with the Traverse itself, but with their own family members. The spot begins with individuals expressing how impressed they are with the stylish exterior of the Traverse, only to find that the real surprise is waiting inside the roomy interior: Their long-distance family members, comfortably waiting in the luxury confines of the SUV.
Sleek, gorgeous, upscale and packed with best-in-class advanced features, the Traverse is the perfect combination of style and substance. It’s the “family car” for those moms and dads who haven’t given up on panache or status, but who still count on space, safety and, yes, practicality. And it comfortably fits the entire family … even those family members you might not have seen in a while.
Film advertisement created by McCann, United States for Chevrolet, within the category: Automotive.
Chief Creative Officer: Gary Pascoe
Executive Creative Directors: Duffy Patten, Bob Guisgand
Creative Director: Gary Wise
Associate Creative Director: Scott Lenfestey
Executive Producers: Kelly Balagna, Paul Renusch
Senior Producer: Adam VanDyke
Account Director: Derek Chappo
Account Supervisor: Greg Young
Project Manager: Ken Ashburn
Senior Business Manager: Julie Peterhans
Director: Zach Merck / Supply & Demand
Executive Producer/ Founder: Tim Case / Supply & Demand
Editor: Erin Nordstrom / Spotwelders
Managing Partner: David Glean / Spotwelders
Executive Producer: Carolina Padilla / Spotwelders
Producer: Jessica Davis / Spotwelders
Assistant Editor: Juan Carlos Nunez / Spotwelders