Miss Evelyn

Published/Aired: 
February 2011

Description

Film advertisement created by Goodby Silverstein & Partners, United States for Chevrolet, within the category: Automotive.

Advertising Agency: Goodby, Silverstein & Partners, USA
Co-Chairman / Creative Directors: Jeff Goodby, Rich Silverstein
Executive Creative Director: Hunter Hindman, Rick Condos
Copywriter: Alex Flint
Art Director: Dino Spadavecchia
Producers: Susan Crimley, TJ Kearney
Account Director: John Weber
Account Manager: Julie Evans
Production Company: Gorgeous / Anonymous
Executive Producers: Paul Rothwell, Jeff Baron
Producer: Rupert Smythe
DP: Alwin Kuchler
Production Designers: Greg Benge, Bill Coggon
Line Producer: Jude Vermuellen
Editorial Company: Rock Paper Scissors
Executive Producer: Cassie Hulen
Producer: Cristina Matracia
Editors: Kirk Baxter
Post Production / EFX Company: A52
VFX Supervisors: Patrick Murphy
Executive Producer: Jennifer Sofio Hall
VFX Producers: Megan Meloth, Daughn Good Ward
Telecine: Company 3
Colorist: Stefan Sonnenfeld
Sound Design Company: HenryBoy
Sound Designer: Bill Chesley
Final Mix Company: Margarita Mix
Hollywood Producer: Veneta Butler
Sound Mixer: Wouter Van Herwerden
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gonndo's picture

Nice, it made my day...

gonndo
Activity Score 1094
Copywriter |

Yes, my profile picture is my dog on my sister's bed, with a pillow and a blanket...

Brainsugar's picture

It's a bit tricky, but funny.

Brainsugar
Activity Score 1631
Copywriter
CuriousPencil's picture

m e t a .

Nothing wrong with that, in itself, and naturally gorgeous to us lot, (personally I really do love it) just... do the audience really give a shit about hearing the creative team talk about selling product?

Self-reflexive advertising walks a thin line: I think this one's a masterclass in how to make ads about making ads, not sell cars.

CuriousPencil
Activity Score 4225
Copywriter
writersblog's picture

Goodby has seen it, it must be good!

writersblog
Activity Score 553
Copywriter
monsieurange's picture

The resource where the locutor narrates the commercial has already been used. But it's nice.

monsieurange
Activity Score 520
Creative Director
Jonattan's picture

nice chicks :) approved.

Jonattan
Activity Score 70

Just do it

jimbalalestat's picture

lol... dramatic.

jimbalalestat
Activity Score 110
Art Director at adcomm limited
Tspot's picture

When has this technique been used? It feels very familiar.

Tspot
Activity Score 241
Copywriter
Roshan Quintus's picture

I agree with Curious Pencil. so i love it too.

Roshan Quintus
Activity Score 667
Saatchi & Saatchi - Sri Lanka |

bite me

Temple's picture

lol, but unfortunately short-lived once the novelty gimmick wears off.

Temple
Activity Score 11341
Creative Director
EGMONT's picture

Too self directed. Who cares about creatives apart creatives themselves?

EGMONT
Activity Score 124
Creative Director at Art director Omnicom network
jackblack's picture

Not great. Okay.

jackblack
Activity Score 2362
Art Director
kleenex's picture

I give it 10 stars because it was so much fun.

kleenex
Activity Score 57863
Web Designer/Developer
everartz's picture

how silly!

everartz
Activity Score 7613
Art Director |

| everartz |

kalpesh78's picture

cute. The teacher.

kalpesh78
Activity Score 2578
Chief Creative Officer at Uniqish Brand Creche |

ideas....30 minutes nahi toh free.

Reality Check's picture

Regarding CuriousPencil's point about the inside joke of this advert, you could argue that with the popularity of advertising-themed shows such as Mad Men, the target audience would be in on the gags.

Reality Check
Activity Score 2547
CuriousPencil's picture

Good point. You could argue the sky green though, and it still would only apply to people who watched and liked MadMen, a big demographic gamble when you're talking about cars I would think.

CuriousPencil
Activity Score 4225
Copywriter
abake's picture

Reminds me of some Kevin Bacon movie where he was an aspiring movie director and producers keep putting ridiculous things into the script.
But I liked it, it's fun to watch.

abake
Activity Score 1262
RMG Connect Colombia
yerbamate's picture

the gimmick has been used before a few times. I remember a great spot for a high speed internet company in Argentina that used it in a better way. I argue a better way because the gimmick was used for a low budget commercial. With so much money behind this one, maybe they could have done something else.
Here's a link to it, and sorry it's in spanish but couldn't find the english one. Same thing, a creative selling the idea:
http://www.youtube.com/watch?v=f3238n7lfF0

yerbamate
Activity Score 5
Reality Check's picture

@ Ivan,

No director credit?

Reality Check
Activity Score 2547
Glut's picture

The next one..

Glut
Activity Score 3935
Public Relations at Glut. Ideas Boutique.
microphine's picture

the dream of any copywriter! congrats to the CD who approved it!

microphine
Activity Score 36
Copywriter
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