Agency Network: 
June 2011

Also From This Campaign 4


Film advertisement created by McCann, Argentina for Chevrolet, within the category: Automotive.

Advertising Agency: Mccann Erikson, Argentina
Executive Creative Director: Sebastián Castañeda
Creative Directors: Mariano Legname, Rodrigo Polignano
Copywriter: Sebastián Lombroni
Art Director: Juan Lodola
Agency Producer: Federico Salday
Production Company: Nunchaku
Director: Roi Ricci
Music: TDL
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AdBuzzer's picture

haha, a car for first-timers ;-) He will have to sell the car after the second time with a married woman!

Activity Score 1172
Marketing Manager |

morse's picture

I think it's not nice to promote sex outside of marriage.

Activity Score 18159
Art Director |

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

pez's picture

This is not a promotion of sex outside marriage, this are things that happen in real life. You may like them or not, but they are there, so they're insights. By the way, I like both ads, think that 18-21 people will understand the message perfectly...

Activity Score 1804
Creative Director
Rotzgoht's picture

If you have such a narrow target, will you sell a lot of cars?

Activity Score 186
Rotzgoht's picture

Makes a touch more sense then the last one. But where does he keep his keys? Also, the professed puritan mindset in the north americas might have something against this Ad. Get this car, get the the extramarital affair. Car not for married couples, I guess.

Activity Score 186
CriticalVoice's picture

morse is right. And why could not a woman just run away, fleeing after her first time with a married man? Again it is unconsciously taught that wives were not loyal.

Activity Score 165
sergeo_syd's picture

Better then Chevrolet Celta: False alarm

Activity Score 595
Production Manager at | - Film Production Management

gadgets's picture

not nice, not right, but funny.

Activity Score 1063
Beamen's picture

More clear than the funeral and the bachelorette party. The best of the serie I think.

And the only one with an actor who looks not too old to be a first-timer!

Activity Score 225
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