It is not a black logo; it is an invitation to go further

Some new Chevrolet models, such as its trucks, began a subtle but radical change a few months ago: the classic gold “bowtie” of the brand's logo became black. What has also gone hand in hand with design changes, such as bolder grills, sportier lines, unique details even in the tapestries, implementations of technology that make the slogan “find new ways” a reality that is born in the automotive design tables and is embodied in the driving experience.
To capture these advances of the brand, Commonwealth // McCann created the Black Bowtie campaign, where it exhibits the black logo as an analogy with the dark side that we all have, not such as a negative thing, but understanding that B-side as what leads us to be more authentic or daring.