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Choose the Icons for the New Generation, Choose a Chevy

Agency Network: 
Published/Aired: 
October 2018

Description

Chevrolet has been a part of Ecuador for over 90 years, creating true history with people. Many models have become true icons and we decided to celebrate that legacy and showing what’s the next step for us. We created a brand / retail campaign that will remind our consumers the impact Chevrolet has in their personal stories, showcasing our portfolio and giving us a new platform for retail adaptations with a stronger message.

Advertising Agency: Commonwealth//McCann, Quito, Ecuador
Creative Directors: Alexandra Vaca, Marco Tapia
Art Directors: Andrés Romero, Paulino Pachacama, Diego Romero
Graphic Designers: Eunice Bazurto, Juan Sebastián Narváez, Washington Baca
Copywriters: Alexandra Vaca, Marco Tapia
Account Director: Alexandra Ortiz
Account Executive: Mario Lalama
Agency Producer: Carla Celín
Planner: Andrea Basantes
Production House: Darko Films
Director: Javier Cutrona
DOP: Daniel Andrade
Producer: Andrea Moyano
Art Director: Nora Salgado
Music: Andrés Carrillo / Groove Music Factory
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