Choice

Campaign
Agency Network: 
Published/Aired: 
April 2015

Description

Online/PLUTO, Detroit

Film advertisement created by McCann, United States for Chevrolet, within the category: Automotive.

Advertising Agency: Commonwealth/McCann, USA
Creative Chairman: Linus Karlsson
Chief Creative Officer: Gary Pascoe
Executive Creative Directors: Duffy Patten, Bob Guisgand
Creative Directors: Tim Mattimore, John Fiebke
Executive Producers: Brian DiLorenzo, Kelly Balagna
Senior Producer: Matt Flaker
Account Director: William Wilt
Director: Zach Merck / MAKE
Executive Producer: Dana Locatell
Supervising Producer: Tim Mack
Editor: Paul Sabater / Spot Welders
Online / VFX: Larry Chadwick
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Highest Rated

radiant3's picture

Agree with Kalinn. The spot was super laughable and biased at first. Posing the questions "which kid" instead of "which car" made it no longer about the car, now it's really about maximum safety for your kid....and...now choose which kid doesn't get maximum safety...and then the line of solid gold from the parent. Nice hook, even though they make you wait for it...like a proper hook should do.

radiant3
Activity Score 67
Producer/Director
halaby87's picture

Nice played dirty but nice

halaby87
Activity Score 10498
Marketing Manager |

M.Halaby

Kalinn's picture

At first I did not like this commercial at all. I was so mad when the guy was telling the families all this great stuff this car can do and then he just says "the other one doesn't do any of that." I laughed at how biased this commercial was and even almost changed it because it made me that mad. Then I thought he was going to ask and they would have all been like "OH MY GOD THE CHEVROLET DUH" but I was pleasantly surprised when the question was switched to "which child would you put in the vehicle?" It came as a shock and immediately made the commercial 10 times better. I now really enjoy this commercial because it joked with the idea of other commercials where the people just say all this great stuff about a product and nothing about the other and all the "real people, not actors" obviously choose the product they're trying to sell. This one went beyond that and actually got a chuckle out of my instead of mocking the commercials like I do for the other typical ones. I even showed my mom this video, which is great for any commercial to have that feeling that you want to share it with others.

Kalinn
Activity Score 24
radiant3's picture

Agree with Kalinn. The spot was super laughable and biased at first. Posing the questions "which kid" instead of "which car" made it no longer about the car, now it's really about maximum safety for your kid....and...now choose which kid doesn't get maximum safety...and then the line of solid gold from the parent. Nice hook, even though they make you wait for it...like a proper hook should do.

radiant3
Activity Score 67
Producer/Director
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