Chevrolet needed to launch the all-new Chevrolet D-MAX for two markets. In the past the communication was either all performance or all story, and It had to address a very specific target, heavy-duty workers and enterprises. The add tackles the electrical industry, strong in both countries, to show that not only the truck is a hard worker, but it also builds the country.
Film advertisement created by McCann, Ecuador for Chevrolet, within the category: Automotive.
Chief Creative Officer: Matt Canzano
Creative Directors / Copywriters: Alexandra Vaca, Marco Tapia
Art Directors: Diego Romero, Andrés Romero, Paulino Pachacama
Agency Producer: Carla Celín
Production House: Darko Films
Director: Javier Cutrona
DOP: Eloi Moli
PH Art Director: Nora Salgado