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Polar workers

Agency Network: 
Published/Aired: 
August 2010

Description

Film advertisement created by Voskhod, Russia for Cherkashin, within the category: Food.

Advertising Agency: Voskhod, Yekaterinburg, Russia
Creative Director: Andrey Gubaydullin
Art Director: Vladislav Derevyannykh
Copywriters: Aleksandr Parkhomenko, Evgeny Primachenko
Production company: Kinograf, Kyiv
Director: Vitaly Kokoshko
DOP: Aleksey Horoshko
Producer: Vladimir Grigorash
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atb2005's picture

The first person to rate this ad gave it 9 stars. Was that you Ivan? lol I am just wondering what makes this ad brilliant..

atb2005
Activity Score 13557
ivan's picture

Yes, it was me. Perhaps because I speak Russian I really appreciate the humor and the dialogue.

ivan
Creative Director at Ads of the World
Guest's picture

I like it. It's sweet, simple and funny

Guest
Guest's picture

Cute stuff. I like the idea that you always want to eat something that you don't have. Great insight

Guest
jackmancer2017's picture

It feels like a good idea but lacking simplicity perhaps? I don't know. It's slightly malfunctioning.

jackmancer2017
Guest's picture

so nice! especially, the idea. Just the slogan should be as creative as the idea)) Slav

Guest
Guest's picture

Great

Guest
Wordnerd's picture

hey, very nice ad!

Wordnerd
Activity Score 6692
Copywriter
Lila_B's picture

haha :) Veru nice idea :) haha
i love it

Lila_B
Activity Score 68
ISCAE
Guest's picture

I like it very much! Maby becouse i speak Russian too ))))

Guest
Guest's picture

I think there's no problem in understanding this. The idea is that they work somewhere far - and they have to eat this awful white thing. And the only way to eat it with pleasure - is to imagine that they eat baked meat.
C'mon, you don't have to be Russian to get this.

Guest
MikaDo's picture

wow i lol when see it :X

MikaDo
Activity Score 109
Yarp's picture

I think it's an Eastern Euro thing. I loved this one as well.

Yarp
Activity Score 385
Copywriter at Freelance
Guest's picture

One of the greatest in food category! Should be a runner in Cannes!

Guest
vevelehocka's picture

funny!!

vevelehocka
Activity Score 163
Guest's picture

Hooray Russia, this spot just won Silver at Golden Drum

Guest
Guest's picture

great idea!

Guest
guyriordan's picture

Even though I didn't understand a word they just said but the ad outdid the language barrier and translated what they want to say through actions and clever technique. Nice ad.

guyriordan
Activity Score 20
internet marketing specialist/ home based |

- Guy Riordan

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