The Gorilla

Agency Network: 
Published/Aired: 
November 2009

Description

Film advertisement created by Publicis, United States for Cheerios, within the category: Food.

Advertising Agency: Publicis Modem New York, USA
Executive Creative Director: Patrick Clarke
Creative Director: Roald Van Wyk
ACD: Jonathan Goldberg
Art Director: Jennifer Hays
Copywriter: Todd Feitlin
Agency Producer: Megan Kelly
Production Company: Hero Content
Executive Producer: Mike Downey
Director: Joe Schaak
DOP: Andy Lilien
Editor: Lance Edmands
Music: Matt Veligdan
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jumendoza's picture

i dont like

jumendoza
Activity Score 40
Copywriter at instituto de artes
Guest's picture

it started well. disappointing finish.

Guest
sirvan's picture

Frist time making a TV spot guys?

sirvan
Activity Score 29754

+++

"I love some things, and don't love some other things."

pierrelastname's picture

is funny ho comments are... I like or I don't like it. If you don't like may be is not your target. But I think is good and clear, and have the humor that audience like.

pierrelastname
Activity Score 2859
Copywriter
Prof's picture

this is really stupid

Prof
Activity Score 1421
Copywriter |

Quite really.

Rabubi's picture

I didn't think it was possible for an ad with a gorilla in a supermarket to be boring. This was boring.

Rabubi
Activity Score 554
Copywriter
Jumo's picture

Banana… Gorilla… What a idea !!

Jumo
Activity Score 590
Art Director |

Jumo

miko1aj's picture

Did creators seen this little known spot with gorilla and percussion? I know it's different idea, but revealing to world another gorilla should have any slightest idea how. I know there are hard times but… hmm

miko1aj
Activity Score 3010
Copy_ranter's picture

Don't like it at all... Tries to hard to be funny and engaging.

This is a bad version of the Cadbury Gorilla spot that took a Cannes.

Copy_ranter
Activity Score 194
Creative Director at FP7/DXB
kibongo's picture

Another BAD f gorilla, didn't like the Cadbury one and this one is even worse.

kibongo
Activity Score 114
Art Director
copycomoelcopi's picture

is this for real? it looks like those spoof commercials from SNL…
anyway: basic, not simple; direct, but not sharp

copycomoelcopi
Activity Score 814
Copywriter
Guest's picture

The gorilla did the lighting and art direction as well. That said, 3 stars!

Guest
Guest's picture

The gorillas don´t eat bananas

Guest
WillyLatasa's picture

LIKE IT, EVERYTHING BUT THE PACK FRAME! LOL..

WillyLatasa
Activity Score 608
Art Director at Sinus.la |

"Bright ideas bring better results"

Chori Arg's picture

bad. I believe that after cadbury nodoby will be able to use a gorilla the same way

Chori Arg
Activity Score 173
Art Director at Ponce Buenos Aires. Escuela Superior de Creativos Publicitarios
Guest's picture

Oh.. my... God... it is so stupid and boring... why? why? why?

Guest
gmint7's picture

seems like a last minute idea

it works tho...as a ordinary tv ad

gmint7
Activity Score 2645
Art Director at ad grad @ S Francisco |

:::J:::

Cheloveco's picture

Really Really bad

Cheloveco
Activity Score 54
Art Director
krautland's picture

let me guess... cheapest director available?

krautland
Activity Score 3182
Art Director at erm... no calls please.
Guest's picture

makes buyers looks like a monkey...

Guest
jimkuz's picture

Love it. Nice acting job by the guy in the suit!

jimkuz
Activity Score 404
Graphic Designer at Freelance
she_kai's picture

a terrible idea even a lovable baby orang can`t save

she_kai
Activity Score 221
Copywriter at TBWA
Guest's picture

bollo no like. cadbury gorilla---he funny. this, not so good. you think just cause bollo gorilla he only like banana? please.

Guest
Tman's picture

Kind of first thought it seems

Tman
Activity Score 19
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