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Published/Aired: 
July 2013

Description

Film advertisement created by Saatchi & Saatchi, United States for Cheerios, within the category: Food.

Advertising Agency: Saatchi & Saatchi, New York, USA
Chief Creative Officer: Conway Williamson
Executive Creative Director: Peter Smith
Associate Creative Director: Johnnie Ingram
Executive Producer: Dani Stoller
Management Director: Rodes Ponzer
Account Manager: Matt Muriello
Assistant Account Executive: Carly Wallace
Director: Matt Smukler
Production Company: Community Films
Executive Producer: Carl Swan
Line Producer: Carr Donald
Editor: Jim Ulbrich
Producer: Valerie Iorio
Assistant Editor: Elmer McCarty
DP: Andrij Parekh
Graphics: Michael Ricca
Music Company: Big Foote Music
Music Producer: Eric Korte
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certaintly's picture

i hate it.

too emotional for god's sake it's a cereal.
so much so it seems like a parody commercial

certaintly
Activity Score 3994
rebus89's picture

I like this comment.

rebus89
Activity Score 475
Marketing Manager
monoliz's picture

exactly. parody

monoliz
Activity Score 1304
chimecooper's picture

i like it

chimecooper
Activity Score 149
JimCompton-Hall's picture

I have nothing against using emotion to sell cereal, but all this ad says about the product is that it hasn't changed. Why is that a good thing?
This ad, however, uses emotion AND tells us that Cheerios is good for our hearts: https://www.youtube.com/watch?v=kYofm5d5Xdw

JimCompton-Hall
Activity Score 62
Copywriter at Bournemouth University |

Copywriter
@JimComptonHall
www.behance.net/JJandJim

kleenex's picture

I do not think thew ad fully works.

kleenex
Activity Score 58657
Web Designer/Developer
jamesplcross's picture

Why is the fact that the dead bird used to eat them a good thing? So worthy, so bad.

jamesplcross
Activity Score 160
Creative Director at McCann Manchester
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