Nana
Description
Film advertisement created by Saatchi & Saatchi, United States for Cheerios, within the category: Food.
Advertising Agency: Saatchi & Saatchi, New York, USA
Chief Creative Officer: Conway Williamson
Executive Creative Director: Peter Smith
Associate Creative Director: Johnnie Ingram
Executive Producer: Dani Stoller
Management Director: Rodes Ponzer
Account Manager: Matt Muriello
Assistant Account Executive: Carly Wallace
Director: Matt Smukler
Production Company: Community Films
Executive Producer: Carl Swan
Line Producer: Carr Donald
Editor: Jim Ulbrich
Producer: Valerie Iorio
Assistant Editor: Elmer McCarty
DP: Andrij Parekh
Graphics: Michael Ricca
Music Company: Big Foote Music
Music Producer: Eric Korte
Chief Creative Officer: Conway Williamson
Executive Creative Director: Peter Smith
Associate Creative Director: Johnnie Ingram
Executive Producer: Dani Stoller
Management Director: Rodes Ponzer
Account Manager: Matt Muriello
Assistant Account Executive: Carly Wallace
Director: Matt Smukler
Production Company: Community Films
Executive Producer: Carl Swan
Line Producer: Carr Donald
Editor: Jim Ulbrich
Producer: Valerie Iorio
Assistant Editor: Elmer McCarty
DP: Andrij Parekh
Graphics: Michael Ricca
Music Company: Big Foote Music
Music Producer: Eric Korte
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Jul 18, 2013 - 22:15certaintly
i hate it.
too emotional for god's sake it's a cereal.
so much so it seems like a parody commercial
Jul 19, 2013 - 3:30rebus89
I like this comment.
Marketing Manager
Jul 19, 2013 - 5:19monoliz
exactly. parody
Jul 19, 2013 - 3:59chimecooper
i like it
Jul 19, 2013 - 6:35JimCompton-Hall
I have nothing against using emotion to sell cereal, but all this ad says about the product is that it hasn't changed. Why is that a good thing?
This ad, however, uses emotion AND tells us that Cheerios is good for our hearts: https://www.youtube.com/watch?v=kYofm5d5Xdw
Copywriter at Bournemouth University |
Copywriter
@JimComptonHall
www.behance.net/JJandJim
Jul 19, 2013 - 12:35kleenex
I do not think thew ad fully works.
Web Designer/Developer
Jan 29, 2014 - 22:40jamesplcross
Why is the fact that the dead bird used to eat them a good thing? So worthy, so bad.
Creative Director at McCann Manchester
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