Right the Story

Agency Network: 
Published/Aired: 
November 2021

Description

The Indigenous-owned-brand Cheekbone Beauty launched a short film titled 'Right the Story', an act to reclaim the narrative surrounding Indigenous peoples in the media.

Created in collaboration with Sid Lee and Sephora Canada, the campaign aligns with the brand’s overall goal to portray a modernized view of Indigenous peoples, and empower Indigenous youth on all fronts.

Film advertisement created by Sid Lee, Canada for Cheekbone Beauty, within the category: Beauty.

Advertising Agency: Sid Lee, Toronto, Canada
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