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Chasing

Published/Aired: 
June 2007
Advertising Agency: Contrapunto, Barcelona, Spain
Creative Director: Jaime Chavarri
Art Director: Clara Hernandez
Agency Producer: Javier Diaz
Production Company: Agosto
Director: Hugo Menduina
Executive Producer: Rafa Montilla
Line Producer: Theresa Lucas
Photography Director: Santi Peyrona
Post-production: Infinia
Music: Dr. Alick
Sound: Infinia
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Wordnerd's picture

thats an egomaniac ad. though thats part of the whole mercedes campaign, so is also something light and funny. that's missing completely. "We're so awesome" is no message for a brand that big

Wordnerd
Activity Score 6692
Copywriter
Brainsugar's picture

Hummmm.... Hamburg...germany... from S&J perhaps? ;-)
You know that spain is not your market.
I think this is one of the best job they did on Mercedes.

Brainsugar
Activity Score 1631
Copywriter
Wordnerd's picture

Nice guess but nope, sorry. I've never worked on mercedes myself, but a friend of mine did ;)
so now i'm curious: what's with the spanish market that makes the ad good?

Wordnerd
Activity Score 6692
Copywriter
Brainsugar's picture

Great!

Brainsugar
Activity Score 1631
Copywriter
Punch's picture

Me gusta! BUEN INSIGHT + BUENA EJECUCION = BUEN CONCEPTO.

"Aquí también se opina en español y em português".

Punch
Activity Score 612
Creative Director |

"no silencies lo que no sabes expresar".

Beatboxer's picture

Hmmm... OK, good.

Beatboxer
Activity Score 1517
Copywriter
Ravages's picture

Good insight, I think, and decent execution.

Ravages
Activity Score 842
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