July 2007


Advertising Agency: BBH, NY, USA
Executive Creative Director: Kevin Roddy
Creatives: Maja Fernqvist, Joakim Saul
Group Account Director: Jenifer Wellig
Account Director: Mary Ferris
Business Director: Julia Torres
Producer: Katherine Cheng
Prod Company: Smuggler
Director: Filip Engstrom
Heads of Production: Laura Thoel, Allison Kunzman
EPs: Patrick Milling Smith, Brian Carmody
Producer: Paul Ure
Post / Effects: Asylum
VFX Supervisor: Tim Davies
CG Supervisor: Jason Schugardt
CG Animator: Yuichiro Yamashito
CG Artist: Matthew Maude
CG Artist: Sean Faden
CG Modeler: Greg Stuhl
Matte Painter: Tim Clark
EP: Michael Pardee
VFX Producer: Mark Allen Kurtz
VFX Assoc. Producer: Ryan Meredith
CG Producer: Jeff Werner
Editorial: Maury Loeb/PS 260
Editor: Maury Loeb
EP: Zarina Mak
Music: Search Party
Music Supervisor: Stephanie Diaz-Matos
Sound Design: Human Worldwide
Audio: Sound Lounge
Mixer: Philip Loeb
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Donald Draper's picture

Very nice! Love it.

Donald Draper
Activity Score 137
Creative Director
cp's picture

I like it too. Carry's the notion of a whole new world opening up to me once I put them on. But the jeans didn't look as tight as I thought it would be on the lady's butt. Is that intentional? If not, it shd be tighter.

Activity Score 354
Creative Director
Tincho's picture


Activity Score 1093
Art Director
Blessilda Mok's picture

The whole team, take a vow.

Blessilda Mok
Activity Score 117
Client Servicing
ShaniG's picture

Great execution of a very small idea

Activity Score 17214
Creative Director
Frederico Roberto's picture

Huuuuuuuuuum......but what does it really says? That Levi's are magnetic?
Everything is going up? girls asses and boys johnsons? quite like the execution...but i don't know...

Frederico Roberto
Activity Score 221
Executive Creative Director
Babi's picture

Nice one! wonderful conception.

Activity Score 152
Other |

-------------------------------------------- the very best of non profit campaigns

miko1aj's picture

Sorry. I'm annoyed by commercials which says me that i'll be attractive when i use the product. This is so naive, particularly in this ad. These glances, attractions, ueeeh. BBH made better films for Levis.
I remember "Hey sunshine, d'ya wanna ride?" and prefer that mood rather then this above.

Activity Score 3082
Wordnerd's picture

WOW! Screw what it says - i'm stunned. Thanx!

Activity Score 6690
zoso's picture


Activity Score 4
kyao888's picture

Holly cow - I was very amazed at the production sequence. It is great presentation. Sexy but not cheap.

Activity Score 127
Creative Director |

Preface Media, Inc.
eCatalog|ePages|Virtual 3D|LocateMe

Byte's picture

Why every single spot has to ending with a couple in a love at first sight?
I dont get the point.

Anyways, good spot.

Activity Score 327
Art Director |


oliver79's picture

Good job people

Activity Score 146
Art Director
John654's picture

I agree, very nice! Cool effects, nice music, cute girl... A smart and simple way to show me a pair of jeans and make me wanna see it again.

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