Advertisement

CHANCE EAU VIVE

Campaign
Published/Aired: 
January 2018

Also From This Campaign 4

Description

Chanel has launched a new campaign for its Chance fragrance with a series of four fun and beautifully shot spots, created in partnership with production company BRF (B-Reel Films) director Eva Michon. The series highlights the four scents in the Chance collection, with each being brought to life by a group of diverse young female talent -- Angela Yen, Selah Marley, Belen Chavanne and Lily Newmark.

The shoot was set in the picturesque cityscape of Venice, Italy. Each video looks into the individual muse’s narrative through a circular lens, which mirrors the shape of a bottle of Chance. The campaign plays off these narratives, encouraging consumers to “Choose Your Chance” and enter a world where anything is possible.

Lily Newmark displays a contagious vivacity that reflects the zesty freshness of Chance Eau Vive, which melds grapefruit and blood orange.

Production Company: B-Reel Films
Director: Eva Michon
Post-production: Therapy Studios
Editor: Lenny Mesina
Additional Editors: Amy Bostrom, Thomas Tedesco
Assistant Editor: JT Bowers
Mixer: Eddie Kim
Audio Assistant: Dillon Cahill
Log in or register to post comments
kleenex's picture

EEEHHHH....

kleenex
Activity Score 52778
Web Designer/Developer
Advertisement