January 2018

Also From This Campaign 4


Chanel has launched a new campaign for its Chance fragrance with a series of four fun and beautifully shot spots, created in partnership with production company BRF (B-Reel Films) director Eva Michon. The series highlights the four scents in the Chance collection, with each being brought to life by a group of diverse young female talent -- Angela Yen, Selah Marley, Belen Chavanne and Lily Newmark.

The shoot was set in the picturesque cityscape of Venice, Italy. Each video looks into the individual muse’s narrative through a circular lens, which mirrors the shape of a bottle of Chance. The campaign plays off these narratives, encouraging consumers to “Choose Your Chance” and enter a world where anything is possible.

Delicate like the soft accords of jasmine and smooth white musk notes, Hong Kong-born actress Angela Yuen embodies the fruity fragrance that is Chance Eau Tendre.

Production Company: B-Reel Films
Director: Eva Michon
Post-production: Therapy Studios
Editor: Lenny Mesina
Additional Editors: Amy Bostrom, Thomas Tedesco
Assistant Editor: JT Bowers
Mixer: Eddie Kim
Audio Assistant: Dillon Cahill
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