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CHANCE

Campaign
Published/Aired: 
January 2018

Description

Chanel has launched a new campaign for its Chance fragrance with a series of four fun and beautifully shot spots, created in partnership with production company BRF (B-Reel Films) director Eva Michon. The series highlights the four scents in the Chance collection, with each being brought to life by a group of diverse young female talent -- Angela Yen, Selah Marley, Belen Chavanne and Lily Newmark.

The shoot was set in the picturesque cityscape of Venice, Italy. Each video looks into the individual muse’s narrative through a circular lens, which mirrors the shape of a bottle of Chance. The campaign plays off these narratives, encouraging consumers to “Choose Your Chance” and enter a world where anything is possible.

Represented by Selah Marley, the daughter of singer Lauryn Hill, the original Chance is an optimistic scent that blends pink pepper, jasmine and ambery patchouli.

Production Company: B-Reel Films
Director: Eva Michon
Post-production: Therapy Studios
Editor: Lenny Mesina
Additional Editors: Amy Bostrom, Thomas Tedesco
Assistant Editor: JT Bowers
Mixer: Eddie Kim
Audio Assistant: Dillon Cahill
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