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miko1aj's picture

since a long time brother :)

Activity Score 3082
popdistortion's picture

Brilliant and emotional.

Activity Score 1592
Alexander B's picture

I liked how he kept the same chair for the many years of the story therefore referring to one keeping the same car for most of your life... That message may have been unintentional but it is an interesting aspect that could have been used.

Alexander B
miko1aj's picture

Sorry, but it's litlle too long for me.
Somewhere inside losts it's impact…
But still this is beautiful and realy nice ad. Good proof also that boring marketing slogan „joy of life”, which is really a nightmare for creatives, when not litterally treated can be such nice dreamland.
I drive old corrola, so im not objective.

Activity Score 3082
lsadunb's picture

Beautiful movie.

Activity Score 571
pixelbomb1's picture

the pianist - adrien brody

Activity Score 2385
Other |

Arnold Santillan

klaussnow's picture

nice, but, um selling Toyota? I guess I'll give them a point for being a car company that didn't show the product...

Activity Score 1645
Art Director |

... its already been done...

kre8's picture

beautiful spot.
i love the fact it (the effect, on the stage) is not too polished. looks great.
this could have been another horrible cliche script about 'lifes moments'....jewellery ads, insurance blah blah
but this makes it something a bit more special.
only part where i come undone is the fact its for toyota.
but maybe thats smart, because it is so irrelevant i might remember it more...
overall though, nice feelgood ad.

Activity Score 989
Saltsea's picture

Beautiful, bu.. why that attack to the internet? It seemed very forced and useless to me. And naive.

Activity Score 319
Creative Director
puppiepoppy's picture

Beautiful! Beautifully crafted commercial...but that's all about it! Pity....

The end line suxs big time too, confusing the audience like me. 'Something the internet can't do. Meet.' Meet what? Internet can't do what?

I think the concept is something like 'Drive and go out more often'. It's about advicing people not to get stuck in front of the computer, surfing surfing and surfing. Go out and meet someone. Drive out with a Toyota.

But again, what has it to do with Toyota?!

Activity Score 1634
Creative Director |


theredm's picture

It's definitely an interesting concept for a commercial. I love the cinematography. But the end lost me completely. Is Toyota developing a match.com-esque sister company? THAT would make sense. This commercial being about cars, however, does not.

Activity Score 252
Graphic Designer
Chris's picture

a bit far from toyota, otherwise nicely done.

made in japan, strangley no japanese talent?

Activity Score 1935
Art Director
miko1aj's picture

made in czech

Activity Score 3082
Chris's picture

ahh i see, seems to be a hot/cheap location to shoot these days.

Activity Score 1935
Art Director
miko1aj's picture

since a long time brother :)

Activity Score 3082
burnhard's picture

It's a music video with a producy slapped on at the end.

Activity Score 395
Art Director at BBDO Cape Town
jofag16's picture

ahh que buen comercial!!!... que buen camino... nunca antes visto .. que buena vanguardia... pero porque toyota critica la internet?... mmm ok

excelente!!!,,, en colombia un cliente lo hubiera rechazado inmediatamente

Activity Score 2
Creative Director
fractalrene's picture

Cool. Loved the direction and concept. I only think that shot from top is out of line, but the rest of it... loved it. The music is quite good as well. Great production.

Activity Score 1504
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