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Pump and circumstances

Campaign
Agency Network: 
Published/Aired: 
October 2009

Also From This Campaign 3

Description

Teaser ad.

To promote their responsible loans, Cetelem decided to criticise the behaviour of credit companies by creating a fake advertising campaign for a fake credit company called Bingo Credit. As you'll see, Bingo Credit are more than dishonest...

Film advertisement created by TBWA, France for Cetelem, within the category: Finance.

Advertising Agency: TBWA, Paris, France
Creative Directors: Eric Holden, Rémi Noel
Art Director: Mohamed Bareche
Copywriter: Daniel Perez
Director: David Gray
Production company: LaPac Paris
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Highest Rated

slip's picture

a company that could come up with such an opposite, i would be weary of.

slip
Activity Score 919
designer |

SJB

morse's picture

So Cetelem suggests that it is immoral to spend money on a great coffin? That's none of their business to decide. Also, do kids inherit loans from their parents in France? I think not. That's a loss for Cetelem, not the kids. What BS!

morse
Activity Score 18121
Art Director |

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

shrenikster's picture

too long!!!!!

shrenikster
Activity Score 40
Art Director at saints and warriors
slip's picture

a company that could come up with such an opposite, i would be weary of.

slip
Activity Score 919
designer |

SJB

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