In April 2020, Due to the Covid Pandemic, the beer industry had to shut down their production and distribution operations in Mexico because alcoholic drinks weren’t considered and essential activity. However, Mexico is the first exporter and fourth producer of beer worldwide, which represents 650,000 jobs.
Film advertisement created by Ogilvy, Mexico for Cerveza Victoria, within the category: Alcoholic Drinks.
Chief Creative Officer: Jessica Apellaniz
Creative Directors: Jose Mario Muñoz, Rodrigo Del Oso
Associate Creative Directors: Kevin Murcia, Javier Melo
Copywriter: Daniel Segura
Art Director: Josue Gonzalez
Jr. Copywriter: Angel Ibañez
Jr. Art Director: Enrique Del Corral
Producer: Rosa Elena Arizmendi
Account Directors: Maria del Pilar Troconis, Franchesca Sauza
Account Supervisor: Nuri Briseño
Account Executive: Alfredo Salmeron
Project Manager: Yoon Kim Sang