The Real Bears
Description
Film advertisement created by Common, United States for Center for Science in the Public Interest, within the category: Public Interest, NGO.
Executive Creative Director: Alex Bogusky
Executive Producer: Marty Butler
Copywriters: Ronny Northrop, Ryan Kutscher
Art Director: Stefanie Hermsdorf
Producer: Amanda Fox
Director: Lucas Zanotto
Music: Jason Mraz, MC Flow
Sound Design: Nikolai von Sallwitz
Mix: Travis Wurges
Web Design: Cyrus Clemesen
Highest Rated
Bit weird for Bogusky to first make ads for Coca Cola, and now against Coca Cola. But this anti-ad is a really strong case of story telling. Hope there is some budget to air it, for I'm not so sure it'll go super-viral... although, 1.3 million views - not bad, but deserves more.
Bit weird for Bogusky to first make ads for Coca Cola, and now against Coca Cola. But this anti-ad is a really strong case of story telling. Hope there is some budget to air it, for I'm not so sure it'll go super-viral... although, 1.3 million views - not bad, but deserves more.
Alex cashed out and can do what he wants now so he's not beholden to anyone. Cheers to him for going up against 'Big Cola".
Well done !
In a way it is more of an Infomercial.
THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL
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