In Red’s Own Words - Greatness

Agency Network: 
February 2019


Red Auerbach is more than a former Celtics coach and team President. He represents the essence of the Celtics. Dedicated. Hard working. Striving for something bigger than themselves. The mentality Red instilled in the organization lives on the team today.

For the latest Celtics TV campaign we turned to Red himself, pairing archival footage of him talking about what makes for great players with shots of this year’s players following his legacy.

Film advertisement created by Sleek Machine, United States for Celtics, within the category: Sports.

Advertising Agency: Sleek Machine, Boston, USA
Creative Director: Tim Cawley
Account Director: Danielle Allwein
Senior Art Director: Evan Stremke
Integrated Producer: Tarra Marino
ACD / Writer: Mike Heid
Filmmaker: Kyle Jones
Sound Designer:Mark Wong
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