C It to Believe - Tatum

Campaign
Agency Network: 
Published/Aired: 
February 2018

Description

The Celtics have their youngest, most athletic team in years. With the team’s aggressive, fast-paced style, TV or internet highlights can go by in a blur, making it hard to appreciate the players’ grace, athleticism and lightning-quick decision-making. So we placed super-high-speed HD cameras under the basket for a series of home games, and juxtaposed that footage with familiar blink-and-you-missed-it highlights, allowing viewers to gain a deeper appreciation of the players’ craft and skill. This TV campaign will run on all Celtics local broadcasts through the end of the season, until playoffs begin.

Film advertisement created by Sleek Machine, United States for Celtics, within the category: Sports.

Advertising Agency: Sleek Machine, Boston, USA
Chief Creative Officer: Tim Cawley
Associate Creative Director: Mike Heid
Senior Art Director: Alan Duda
Producer: Ben Ouellette
Account Director: Danielle Allwein
Editor: Kyle Jones
Sound Design: Mark Wong
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