The CCXP is an event in Brazil in the format of a Comic Con. But more than this, it's a pop culture event.
In Brazil, part of the population reject the terms "geek" and "nerd". Many people do not like to be defined by these terms. Our goal was to make people realize that they too are a bit of a geek.
We've created an almost 6 minutes short film with 60 references/easter eggs from movies, series, games, comics and animes that are well know by people. The short film refers to Street Fight, Game of Thrones, Naruto, Back to the Future, Stranger Things and many other geek culture classics. Well, better than just talking about the film, it's inviting you to watch it. It is impossible not to recognize at least one of the references.
In less than 48 hours our content managed to make 2.2 million people on Facebook and 70, 000 on Youtube stopped what they were doing to watch our 5:46 minute film. In a time where less than 79% of Internet users watch more than 15 seconds of a video on the internet - according to Year in Review Institute. Let’s not forget to mention the 48 thousand likes and more than 18 thousand shares. And what make us even prouder, is that in 2017 CCXP turned out to be the biggest Comic Con in the world.
Art Director: Claudio Villa
Copywriter: Rafael Barreiros
Project Manager: Carol Marques
Motion Designer: Jorge Jr.
Executive Producers: Henrique Danieletto, Francesco Civita
Cinematographer: Pierre de Kerchove
Art Director: Pedro Catellani
Post-production / VFX: Nash VFX
Sound Track / Design / Mixing: Satélite Audio