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Pain Reliever

Campaign
Agency Network: 
Published/Aired: 
October 2018

Also From This Campaign 4

Description

In the first brand advertising campaign for CBS Sports HQ, the 24/7 digital sports news network, barrettSF has created a series of digital videos evoking vintage product advertisements.

The four :30 video promotions for CBS Sports HQ’s round-the-clock sports news and highlights coverage offer up modern, sports-centric versions of classic beer, soap, pain reliever and paper towel commercials promising “bold, refreshing, full-bodied sports coverage.”

CBS Sports HQ, which launched in February 2018, delivers live, anchored sports coverage featuring game previews, breakdowns and the day’s top sports storylines around the clock, and is available for free across digital platforms.

Film advertisement created by BarrettSF, United States for CBS Sports HQ, within the category: Media.

Advertising Agency: barrettSF, San Francisco, USA
Founder / Executive Creative Director: Jamie Barrett
Creative Director: Todd Eisner
Senior Copywriter: Phil Fattore
Senior Art Director: Byron Wages
Founder / Managing Director: Patrick Kelly
Account Director: William de Ryk
Account Supervisor: Lyndsey Dorian
Head of Broadcast Production: Conor Duignan
Broadcast Producer: Charlotte Dugoni
Production Company: Dummy
Director: Mike Maguire
Executive Producer: Eric Liney
Line Producer: Paul Manix
Editorial / Finishing: Cut + Run, Jogger Studios
Executive Producer: Deanne Mehling
Producers: Jess Manning, Brady Fiero
Editor: Pete Koob
Assistant Editors: Max Holste, Stefan Manz
Flame Artist: Matt Trivan
Sound & Mix: M Squared
Sound Engineer: Mark Pitchford
Producer: Sarah Benedict
Color: MFD
Managing Director & Partner: Matt Notaro
Producer: Nick Castillo
Colorist: Ayumi Ashley
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