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Agency Network: 
Published/Aired: 
July 2009

Description

Film advertisement created by Ogilvy, Brazil for Castrol, within the category: Automotive.

Advertising Agency: Ogilvy, São Paulo, Brazil
VP Creative Director: Anselmo Ramos
Creative Director: Fred Saldanha
Art Director: Bob Kincey
Copywriters: Fred Saldanha, Hugo Veiga, Megan Farquhar
Production Company: Hungry Man
Director: Lemon Post
Production Company: Tribo
Sound design: Dr DD
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Highest Rated

alexander_bickov's picture

LOL :D Very good and ironic idea. Moinid!

alexander_bickov
Activity Score 3281
Guest's picture

This is brilliant! :-)

New way of thinking!

Guest
alexander_bickov's picture

LOL :D Very good and ironic idea. Moinid!

alexander_bickov
Activity Score 3281
Guest's picture

Pretty funny but I don't know what a flex is? Apparently it is an old bald guy that lives in the hood of my car.

http://www.dearadvertisin.blogspot.com/

Guest
Guest's picture

this is just awesome. be prepared to win!!!

Guest
Guest's picture

Nice!

These guys in Brazil always do things we are not dare even to propose to client servicing before the clients! :,(

Guest
Guest's picture

is it a word game? put some (h)air in your flex?

Guest
Guest's picture

In Brazil, when you have a FLEX CAR, you can use as much gasoline as alcohol.

Guest
Guest's picture

Shocking. Hilarious. Memorable. Winner!
P.S: What's a flex?

Guest
wawa0707's picture

This is awesome. Never thought an old man looking helpless with innocent puppy eyes could be SO CUTE. :P

wawa0707
Activity Score 26
Planner
Guest's picture

Nice guys.

Guest
Goblin's picture

Nice TVC.... really.... maybe one thing.... 30 seconds of slow motions where he shows us his new hair is a bit to long don't you think?

Goblin
Activity Score 412
Creative Director at I TO NIJE SVE! |

________

www.itonijesve.com

shahid.h's picture

went a bit too long...towards the end, interesting otherwise

shahid.h
Activity Score 256
Copywriter at OgilvyOne Worldwide,Sr. Copy
Guest's picture

Great! Congratulations and thanks for dare to do something new.

Guest
Guest's picture

Yep. Could be done in a 30 and have the same, if not better, impact.

Guest
Temple's picture

Now, apart from the Brazilian guests' comments, this falls far below par in Brazilian advertising. Superficial, blatant, tries too hard to make you laugh.

Temple
Activity Score 11341
Creative Director
Guest's picture

Man those guys in Brazil are avant garde man... they are way above anything any other country can do... they're untouchable... the gods of new generation advertising man...

Guest
Guest's picture

ahahahah geil!

Guest
julian.l's picture

this is fantastic!!

julian.l
Activity Score 56
Art Director at underground - escuela de creativos
Jason RIeff's picture

Thought it was very fun! Made me smile:)

Jason RIeff
Activity Score 93
Copywriter at Triple A School of advertising
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