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Agency Network: 
Published/Aired: 
May 2018

Description

As a brand that has been defined by genuine friendship and belonging, Castle has taken a far more purposeful approach to their sponsorship advertising. The new ad features no stadiums or players - the focus is squarely on sport’s innate ability to cut across all cultural, religious, economic and gender divides.

Film advertisement created by Ogilvy, South Africa for Castle Lager, within the category: Alcoholic Drinks.

Advertising Agency: Ogilvy, Johannesburg, South Africa
Creative Directors: Mariana O'Kelly, Terry McKenna
Art Director: Suzanne Jenner
Copywriter: Steph van Niekerk
Director: Ross Garrett
Production House: Darling Films
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halaby87
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