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Yoga

Campaign
Agency Network: 
Published/Aired: 
August 2011

Also From This Campaign 4

Description

Film advertisement created by The Richards Group, United States for Casio, within the category: Electronics, Technology.

Advertising Agency: The Richards Group, Dallas, USA
Creative Director / Copywriter: Chuck Schiller
Creative Director / Art Director: Aaron Thornton
Producer: Paul Nelson
Production: Original
Director: Kevin Ward
Executive producer: Marc Lasko
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bgajus08's picture

Wow. Didn't get the message. Chick was way too distracting. I'm sweating.

bgajus08
Activity Score 136
Copywriter
Hammad S's picture

From perfumes to phones...don't think this way of sending the message will work. I could be wrong. Does the target easily relate itself to the phone? "If it's strong I'm strong." ?
I think it's just how it ended that bothers me....what was said. The imagery was to the point (ie. strong, flexible/durable, resistant, etc).. I think the last sentences took away from the imagery.

Hammad S
Activity Score 484
mbonheim's picture

It is painfully obvious that the entire creative and production team were men.

mbonheim
Activity Score 2
Creative Director
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