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Diablo – A Pact with the Extraordinary

Agency Network: 
Published/Aired: 
December 2018

Description

DAf’s video for Diablo was created as part of the global launch of this new red blend from the Casillero del Diablo range. A stand-alone product, the visual language for Diablo needed to firmly situate the product outside Casillero del Diablo’s existing branding. To achieve this, the video invites younger wine consumers to a new world, in which rich sensory elements interplay with allusions of premium, underground experiences.

Film advertisement created by DAf, Chile for Casillero del Diablo, within the category: Alcoholic Drinks.

Advertising Agency: DAf, Chile
Creative Director: Felipe Dacaret
Art Director: Matias Ribera
Copywriter: Sarah Gordon
Creative Strategy: Daniel Passos
DoP: Rodrigo Avilés
Director: G.G. Puentes
Producer: Nicolas Ariztía
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kleenex's picture

I'm thirsty now.

kleenex
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