For the first time in more than 10 years, the National Court Appointed Special Advocates and Guardian ad Litem Association for Children (CASA/GAL) are launching a new campaign with the help of advertising agency, R&R Partners. The multimedia campaign aims to increase brand awareness and recruit volunteers to provide best interest advocacy in courts for children who have experienced abuse and neglect.
National CASA/GAL supports and promotes court-appointed volunteer advocates so every child who has experienced abuse or neglect can be safe, have a permanent home, and experience the opportunity to thrive. The organization, which has existed for almost 40 years, has 950 state and local programs across the country. CASA/GAL volunteers are appointed by judges to advocate for children’s best interests. They stay with each case until it’s closed and the child is in a safe, permanent home. The 94,000 volunteers work with legal and child welfare professionals, educators and service providers to ensure that judges have all the information they need to make the most well-informed decisions for each child.
R&R created two public service announcements for National CASA/GAL. Filmed from a child’s perspective during a transition from one placement to another, each is a portrait of a frightened and confused child who has no idea where they are going. In “Instability,” a girl is thrust into a new environment and feels like a complete outsider. Then she meets her CASA/GAL volunteer, who is 100% her advocate. In “Then You Came Along,” a boy is depicted going through a similar experience and, ultimately, meeting his caring CASA/GAL volunteer.
Film advertisement created by R&R Partners, United States for CASA/GAL, within the category: Public Interest, NGO.
Partner and Chief Media & Publishing Officer: Fletcher Whitwell
Group Creative Director: Kyle Curtis
Director of Brand Strategy: Sara Macfarlane
Asst. Brand Strategist: Kyle Lewis
Corporate Media Strategy Director: Joan Jungblut
Account Director: Jacqueline Meason
Sr. Brand Manager: Amanda Bergman
Director of Content Production: Gerri Angelo
Creative Director: Destin Cox
Research Manager: Mandy Walsh
Asst. Research Manager: Mackenzie Grant
Assoc. Creative Director: Ryan Izant
Sr. Copywriter: Coby Gerstner
Sr. Art Director: Brett Smith
Jr. Designer: Stepheni Collins
Sr. Designer: Marissa Empey
Designer: Abigail Steele
Director of Channel and Media Strategy: Adam Cooke
Programmatic Specialist: Katie Sullivan
Experiential and Digital Producer: Nicole Snarr
Experiential Design Director: Jeremy Fishman
Digital Production Coordinator: Alegre Lopez