Timothy Richman

Agency Network: 
February 2010


Executive Director of Integrated Production: Diane Jackson

Flame Lead John Shirley

Film advertisement created by DDB, United States for Cars.com, within the category: Media.

Advertising Agency: DDB, Chicago, USA
Group Creative Director: Mark Gross
Creative Directors: Brad Morgan, Bart Culberson
Associate Creative Director / Copywriter: Pat Burke
Associate Creative Director / Art Director: Chris Carraway
Executive Producer: Will St. Clair
Production Company: MJZ, Los Angeles
Director: Craig Gillespie
Executive Producers: David Zander, Lisa Margulis
Producer: Deb Tietjen
Editorial: Cut+Run
Editor: Steve Gandolfini
Producer: Carr Shilling
VFX: MassMarket
VFX Producer: Blythe Dalton
2D Lead and Set Supervisor: Lane Jolly
CG Lead: Mike Dalzell
Additional Flame: Marcelo Pasqualino, Sarah Eim
Roto: Keith Weilmuenster, Victor Rodriguez, Austin Brown
Particle FX: Kiel Gnebba, Benjamin Fiske
Tracking / Animation: Colin Cromwell
Model / Textures: Robert Kim
Textures / Lighting: Katie Yoon
Additional Modeling: Mike Riendeau
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Highest Rated

miko1aj's picture

nice story with absolutely no good idea for ending. It's – sorry – hard sell at the end. Pity, 'cause it all seemed as a nice ad.

Activity Score 3082
sirvan's picture

A simple concept. But the boring and monotonous execution makes your eyes glaze over before the payoff. There's no rhythm. It all just kind of bleeds together and you end up not caring.

Activity Score 29856


"I love some things, and don't love some other things."

xcreativity's picture

totally agree with sirvan. It's good but incredibly boring.

Activity Score 2374

=== Looking for concept/art creative to form a team to work in independent advertising projects. ===

Alexandre Brito
Personal Page | Blog |

Mike.L's picture

Idont feel it boring,another sound track would be better.

Activity Score 79
CrackerJackFlash's picture

Nah, I likey

Activity Score 19604
Creative Director at CrackerJackFlash |


El Barto's picture

How much money can you burn for a lame message like this?

El Barto
Activity Score 111
Art Director
Hibon's picture

Very clean, very perfect to be true, it looks like a ad ...and all this to buy a car ? This is why some people hate advertising.

Activity Score 3734

Simple ideas are the best !

miko1aj's picture

nice story with absolutely no good idea for ending. It's – sorry – hard sell at the end. Pity, 'cause it all seemed as a nice ad.

Activity Score 3082
hermotsura's picture

it's got something, but overall just another bwah!... as many many ads, this clip could be applied to a variety of products, just insert brand name at the end. it's got absolutely no coherent relationship with the product/service that they're actually selling. would've been great if all the knowledge the boy had was about, well, cars. if he fixed his mom's car in the highway explaining this and that, if he helped an old lady with an improvised car jack when he was seven, whatever... just somehow related, you know. otherwise they might as well be selling condoms or fishing rods.

Activity Score 252
Other at AUBG |

In the quiet words of the Virgin Mary... Come again?

gmint7's picture

i thought it's an interesting ad, good story and surprising ending.

but i guess it gets discredited heavily for the reason that the payoff is not very believable.

(if one were as smart as him, he would know cars)

Activity Score 2673
Art Director at ad grad @ S Francisco |


Spoonfeederxxx's picture

So bollocks...

Another "genius setup who ends up being too dumb to make simple decision and then turns to another genius" commercial again...

So brand arrogant it's not funny...

Activity Score 641
bad astronaut's picture

someone is taking them self too seriously.

bad astronaut
Activity Score 540
cruzialx's picture

Like the transition of each stories

Activity Score 194
Affinity Express Inc.
meraj's picture

the first portion of the ad was great ...very much encouraging.....but how it ended up .....that was pretty much frustrating....i was expecting a bomb at the end of the ad :(

Activity Score 216
mosho's picture

what is that all for ?? very boring

Activity Score 298
Graphic Designer at Graphic designer |

Mohamed El Mahdy

jem's picture

this ad reminds me of a movie trailer...

Activity Score 20
Graphic Designer
zoundtank's picture

Promising construction and very poor pay-off

Activity Score 14
Art Director at GSW
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