Maid

Campaign
Agency Network: 
Published/Aired: 
March 2010

Description

In Peru, a low class person and a laptop seem not to match. Deep rooted cultural and even racist prejudices along with the "status" imagery around the product would suggest for many people that the laptop being carried by a maid can only be the housewife's or even the children's housewife laptop, if not stolen but never hers. This campaign from Y&R Lima beats that paradigm.

Film advertisement created by Y&R, Peru for Carsa, within the category: Electronics, Technology.

Advertising Agency: Y&R Peru
Executive Creative Director: Flavio Pantigoso
Head of Art: Christian Sánchez
Copywriters: Flavio Pantigoso, Daniel de León
Art Director: Hiroshi Sagawa
Agency Producer: Patricia de la Cuba
Assistant Producer: Michel Motte
Production: Cinesetenta, Lima
Director: Jorge Pablo Quiroz
Assistant Director: Jose Carlos García
Director of Photography: Ricardo Rodríguez
Art Director: Eduardo Camino
Editor: Cristina Patiño
Executive Producer: Paola Pastrana
Field Productions: César Azcoytia, Olenka Sánchez
Post Production: Cinesetenta, Lima
Post Producer: Jaime Oyakawa
Audio: Vinylo Sound, Lima
Producer Audio: Ricardo Núñez
Account Director / Planner: Eduardo Grisolle
Account Supervisor: Carla Wilson
Log in or register to post comments
The Paperweight's picture

a very ordinary concept. but the brief given below the video window makes a rational that this type of ordinary idea can make an effective impression to that society. go on!

The Paperweight
Activity Score 26
Copywriter
bad astronaut's picture

yeah, the brief helps a lot in making the message somewhat clear. Saw the only videos without the brief and it seemed a bit aimless...but I got it now.

bad astronaut
Activity Score 544
Phil Lestino's picture

Got the message loud and clear....but 5 times??

Phil Lestino
Activity Score 1682
xcreativity's picture

nothing amazing

xcreativity
Activity Score 2374

=== Looking for concept/art creative to form a team to work in independent advertising projects. ===

Alexandre Brito
Personal Page | Blog |

bad astronaut's picture

just like your criticisms when the ad is not "complicated."

bad astronaut
Activity Score 544
Madeinmelmac's picture

gracias carsa!!! por decirles a todas las empleadas que si las ven con una laptop son unas choras de mierda....denigrante!

Madeinmelmac
Activity Score 110
Copywriter
lamoscacojonera's picture

A mi no me parece lo que tú dices, si no todo lo contrario. Está diciendo que eres un idiota si prejuzgas que una persona humilde es una chora si tiene una laptop en sus manos. Está clarísimo.

lamoscacojonera
Activity Score 296
Madeinmelmac's picture

lo único que está claro es que tu criterio es una mierda!...moscacojonera, cada comentario que has hecho en tu corta vida en este foro, es un blooper tras blooper, mala onda y cagon...lo más probable es que seas de young...asi que cada dia estoy más cerca de encontrarte y sacarte la conchatumadre!

Madeinmelmac
Activity Score 110
Copywriter
lamoscacojonera's picture

jajaja aquí estoy Madeinmelmac cagado de miedo, cuando termines de hacer esos folletos límpiate el culo con ellos por favor que algún buen uso debes darle a tus trabajos.

lamoscacojonera
Activity Score 296
lamoscacojonera's picture

jajaja aquí estoy Madeinmelmac cagado de miedo, cuando termines de hacer esos folletos límpiate el culo con ellos por favor que algún buen uso debes darle a tus trabajos.

lamoscacojonera
Activity Score 296
Advertisement
Featured Content

Latest Collections

Advertisement