Stickers

In their first round of work together since establishing a new partnership earlier this year, CarMax and The Martin Agency introduce: “The Way It Should Be.” The campaign is a call to action for an industry inherently characterized as untrustworthy, and is about bringing humanity to what can be a soulless experience. “CarMax’s founding principle is integrity, and this campaign demonstrates to the customer what we stand for. We’re more than a company that sells cars–we have a genuine focus on what matters to our customers and communities. What matters to them, matters to us,” said Laura Donahue, vice president marketing services at CarMax.