We Miss The Pub

Agency Network: 
May 2020

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Carlton & United Breweries’ (CUB) Carlton Draught has launched a rousing ode to Australia’s favourite place, the pub, in the form of a new song titled ‘We Miss the Pub’. Set to the iconic tune of REO Speedwagon’s ‘Can’t Fight this Feeling’, the song details the familiar trials of ‘iso-life’, from the nbn dropping out (again), to Australia’s collective rig being tight from Joe Wicks cardio and missing the taste of burnt cheese, ham and crumbed chicken, culminating in a booming chorus line of ‘I can’t wait to be in the pub again’. Launching across Carlton Draught’s social channels, the new song and music video is a rallying cry to all those missing the pub, and importantly, a show of support to publicans doing it tough, with the song directing people to the ‘For the Love of Your Local’ program, so that Australians can buy a pint and support pubs now, with CUB shouting you an additional pint once pubs are reopened.

Film advertisement created by BBDO, Australia for Carlton Draught, within the category: Alcoholic Drinks.

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