Advertisement
Agency Network: 
Published/Aired: 
January 2015

Description

Film advertisement created by 72andSunny, United States for Carl's Jr., within the category: Food.

Advertising Agency: 72andSunny, USA
Chief Creative Officer / Founder: Glenn Cole
Group Creative Directors: Justin Hooper, Mick DiMaria
Creative Director: Mark Maziarz
Junior Writer: Reilly Baker
Designer: Esther Kim
Director of Film Production: Sam Baerwald
Executive Film Producer: Molly McFarland
Film Producer: Brooke Horne
Film Production Coordinator: Taylor Stockwell
Group Brand Director: Judson Whigham
Brand Director: Alexis Coller
Brand Manager: Scott Vogelsong
Brand Coordinator: Anthony Fernandez
Group Business Affairs Director: Amy Jacobsen
Business Affairs Managers: Audra Brown, Maggie Pijanowski
Business Affairs Coordinator: Calli Howard
Group Strategy Director: Matt Johnson
Strategist: Eddie Moraga
Production company: RSA Films
Director: Jake Scott
Executive Producer: Tracie Norfleet
Producer: David Mitchell
Head of Production: Elicia Laport
Sales Rep: Shortlist
Post Production Company: Whitehouse Post
Editor: Rick Lawley
Assistant Editor: Devon Bradbury
Executive Producer: Joni Williamson
Producer: Evan Cunningham
Transfer: CO3
Colorist: Mike Pethel
Sr. Producer: Matt Moran
Visual EFX CO: JAMM Visual
VFX Supervisors: Jake Montgomery, Andy Boyd
CG Supervisor: Jonathan Vaughn
Executive Producer: Asher Edwards
Sound Design + MIX: On Music & Sound
Composer: Chris Winston
Log in to post comments

Highest Rated

halaby87's picture

I don't believe anything is natural in that ad

halaby87
Activity Score 10502
Marketing Manager |

M.Halaby

Liviu's picture

Good one. Sexy and funny

Liviu
Activity Score 4401
That guy from the office's picture

Said no one ever.

That guy from t...
Activity Score 266
Copywriter at Freelance
cynic's picture

I seen those melons before.

(A similar execution I mean)

The finish with her sinking her teeth into the burger didn't seem natural, there's a portion bitten off clean.

cynic
Activity Score 78
Copywriter
halaby87's picture

I don't believe anything is natural in that ad

halaby87
Activity Score 10502
Marketing Manager |

M.Halaby

pulchinela's picture

Sexy and cheap!

pulchinela
Activity Score 1175
damnson's picture

Oh lord, how boring and cliche can you get?

damnson
Activity Score 11517
Copywriter |

An axe murderer of ads.

Dzsoi's picture

They added hormones to the ad instead of the burger?

Dzsoi
Activity Score 8611
Copywriter
kleenex's picture

This ad is fully loaded..

kleenex
Activity Score 58667
Web Designer/Developer
glargmonster's picture

ughhhhhhhh

glargmonster
Activity Score 178
Copywriter
seandscollins1993's picture

The Carl’s Jr. super bowl ad is a great example of appealing to the target consumers, in this case males. The advertisement features a very good-looking women walking through a fresh vegetable market, scantly dressed. This grabs the attention of the audience, both by the girls’ good looks and the sexual nature of the commercial. Carl’s Jr. knows the majority of their audience are males.

It also brings into consideration the trends toward a healthier lifestyle that many are beginning to embrace. The whole ad takes place in a outdoor vegetable and fruit market. At the end its revealed that the new burger contains no artificial preservatives; its ‘all natural’. Many people are moving away from the typical fast food restaurants and are beginning to adopt a healthier lifestyle. In order to satisfy their customers, Carl’s Jr. has made this new product in reaction to changing consumer tastes.

seandscollins1993
Activity Score 31

Sean Collins

Featured Content

Latest Collections

Advertisement
Campaign Submission
Upload Your Work
Get Featured on AotW
Submit Now