The campaign’s centerpiece – a TV commercial directed and produced by actor and outdoorsman, Jason Momoa – honors Carhartt’s 128-year heritage and ever-growing legacy as a brand fit to tackle all that Mother Nature can deliver.
Art Directors: Ron Harper, Travis Yarrington
Copywriters: Brian Bennett, Dan Catterson
Producers: Chris Robinson, Matt Cleary, Tye Alexander, James Mendoza
Production Company: Pride of Gypsies
Director: Jason Momoa
DOP: Brian Mendoza, Thomas Scott Statton
Editors: Chris Murphy, Brian Mendoza