As we celebrate International Women’s Day, Carey is launching a new campaign that supports women’s liberation from all the pressure imposed by society. This personal care brand wants them to let go of that perfect balance and impulses them to care less about what they have to do, should do or can do with their lives. It’s from this thought that the following powerful message was born: “Life doesn’t need balance. Your skin does.” An invitation to be free and to get rid of all the prejudice and rules about the role of a woman.
Film advertisement created by DDB, Colombia for Carey, within the category: Beauty.
CEO - CCO: John Raúl Forero
Creative Directors: Juan Fernández, Juan Espitia
Copywriters: Diego Tamayo, Eduardo Vargas, Juan Fernández
Art Directors: Juan Medellín, Juan Espitia
Account Manager: Maji Rojas, Juliana Pérez
Planner: Miguel Bueno
Producer: Darío Lozano, Julio Uribe
Sound Producer: Juan Guillermo López
Company Producer: Los Notarios
Director: Gina Medina
Color first version: Natalie Pinilla
Color final version: Patrick Harvey / Company_3
Casting: Ana María Boada