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Simplicity

Agency Network: 
Published/Aired: 
September 2009

Description

Other additional credits: Bouffant, Black Ginger, Softlight City.com

Film advertisement created by BBDO, South Africa for Capitec, within the category: Finance.

Advertising Agency: Network BBDO Cape Town, South Africa
Executive Creative Director: Ivan Johnson
Deputy Creative Director / Art Director: Quentin Arendse
Copywriter: Hilton Mashonga
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Prof's picture

young morgan freeman

:D:D:D

Prof
Activity Score 1449
Copywriter |

Quite really.

Klidesign's picture

I totally agree! The resemblance is remarkable.

Klidesign
Activity Score 209
Graphic Designer
sirvan's picture

Racist!

Jk, he's gota little Orlando Jones gong on, too :P

sirvan
Activity Score 29860

+++

"I love some things, and don't love some other things."

shahidali's picture

i like the copy simplification is the ultimate shopistication!

shahidali
Activity Score 4067
Dhaka, Bangladesh |

shahid

Prof's picture

which was DONE! by confucius way back...

Prof
Activity Score 1449
Copywriter |

Quite really.

Temple's picture

Now, this starts like a Kropotkin manifesto and ends up, well, selling a bank. It's a bit like listening to the Smiths' song "Panic" (the one with the "hang the DJ" line) morphing into Glenn Medeiros or Boyzone, or smt similar. Next please.

Temple
Activity Score 11341
Creative Director
Sydney based jake's picture

Nice clean ad with a great tag line, all in all it screams reliability, honesty and assurance.
yes good casting with the freeman look-a-like, good creative direction.

Sydney based jake
Activity Score 115
Graphic Designer at Creative Living Media
Guest's picture

Yip, I agree it's a young Morgan Freeman. Great tag. Good copy. Hope it's all true.

Guest
Guest's picture

well done acting and execution ... respect

Guest
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