Agency Network: 
Published/Aired: 
June 2013

Description

The Cape Town Fish Market is on a big drive to educate people about how fresh its fish is compared to that of some of its competitors, which is actually frozen. Because when the Cape Town Fish Market says fresh, it means fresh from the sea, not "fresh" from the freezer. We created this tongue-firmly-in-cheek TV ad to help people tell the difference between fresh and "fresh".

Film advertisement created by Lowe, South Africa for Cape Town Fish Market, within the category: Retail Services.

Advertising Agency: Lowe Cape Town, South Africa
Creative Director: Kirk Gainsford
Art Director: Bruce Harris
Copywriter: Alistair Morgan
Additional credits: 7 Films Production
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monoliz's picture

it's kinda funny

monoliz
Activity Score 1304
certaintly's picture

horrible acting/casting/production.
just not funny.
idea was fine, execution poor

certaintly
Activity Score 3984
kleenex's picture

A for effort.

kleenex
Activity Score 58777
Web Designer/Developer
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